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Online Marketing

Home / Online Marketing

Organic Search – SEO

SEO – Search Engine Optimization is set of onsite and offsite activities that attempts to improve your search engine keyword ranking.

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Google Ad Words – Pay Per Click

PPC is a type of online marketing available on the popular search engines like Bing, Yahoo and Google where the advertiser only pays if their ad is clicked and a visitor arrives at their website.

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Social Media Marketing

Social media marketing is the process of gaining website traffic or attention through social media sites.

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Blogging & Contents Marketing

A blog is a frequent online update. It is a place to express yourself to the world. A place to share your thoughts and your passions.

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Pay Per Click – Google AD Words

Pay Per Click advertising is also referred to as PPC, Google AD words or paid search advertising. PPC ads appear alongside and above the organic search results on Google search engine results     Major Pay Per Click advertising platforms are based on a bidding per keyword model.

 

The advertiser simply decides which keyword phrases they would like to trigger their ads and chooses a maximum price they would be willing to pay if a visitor clicked their ad once triggered by the selected keyword.

 

Many different advertisers are often bidding on the same keyword and hence the bidding model is used to determine the position where the advertiser’s ad will display. Google, the largest PPC advertising channel (Google AdWords) displays a maximum of 11 ads per page.

Social Media Marketing

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Social media marketing is the process of gaining website traffic or attention through social media sites.

 

Why do you need it?

  • Communication is immediate
  • Increased brand recognition
  • Improved brand loyalty
  • Higher brand authority increased inbound traffic
  • Decreased marketing costs
  • Better search engine rankings
  • Richer customer experiences
  • Improved Customer Insights
  • Follow-up Is Easy
  • It helps you make more sales
  • It’s the future!

Blogging & Contents Marketing

A blog is a frequently updated online personal journal or diary. It is a place to express yourself to the world. A place to share your thoughts and your passions.

 

Why you need it?

  • Access to customers
  • Get more clients to your existing business
  • Get immediate feedback
  • Learn more about a group of people gain influence
  • Establish yourself as an expert in your field
  • Build a network
  • Learn in-demand skills
  • Stay knowledgeable in your field
  • Build trust online
  • Take control of your online identity

Email Marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

 

It usually involves using email to send ads, request business, solicit sales or donations, and is meant to build loyalty, trust, and/or brand awareness